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Barry Schaffer, President |
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As the visionary behind Promotional Currency, Barry Schaffer is charged
with creating new digital currencies for the promotional marketplace
and turning those currencies into powerful, turnkey solutions for the
clients he serves.
Since founding the company in 2004, Schaffer has facilitated
over 900 digital entertainment promotions for brands and retailers. He has also helped content owners and
providers to more fully monetize their licensed content by turning it into
digital media and taking it out to the promotional market.
A seasoned veteran of the
promotional industry, Schaffer has spent the past 20 years working to elevate
promotions through the use of digital promotional currencies and fixed priced
strategies. Prior to founding Promotional Currency, Schaffer served as Vice
President/General Manager for SCA Promotions, the world’s leading underwriter
of promotional risk. While at SCA,
Schaffer launched the company’s telecard division (which represented the first
digital currency in the promotional marketplace) and built it into a
multi-million dollar enterprise by helping clients grow their businesses
through the delivery of high-impact promotions at a fixed cost.
When not at work, Schaffer – a top bridge player – can be found playing the
national bridge tournament circuit, and enjoying his new role as a grandfather.
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