As the visionary behind Promotional Currency, Barry Schaffer is charged with creating new digital currencies for the promotional marketplace and turning those currencies into powerful, turnkey solutions for the clients he serves.
Since founding the company in 2004, Schaffer has facilitated over 900 digital entertainment promotions for brands and retailers. He has also helped content owners and providers to more fully monetize their licensed content by turning it into digital media and taking it out to the promotional market.
A seasoned veteran of the promotional industry, Schaffer has spent the past 20 years working to elevate promotions through the use of digital promotional currencies and fixed priced strategies. Prior to founding Promotional Currency, Schaffer served as Vice President/General Manager for SCA Promotions, the world’s leading underwriter of promotional risk. While at SCA, Schaffer launched the company’s telecard division (which represented the first digital currency in the promotional marketplace) and built it into a multi-million dollar enterprise by helping clients grow their businesses through the delivery of high-impact promotions at a fixed cost.
When not at work, Schaffer – a top bridge player – can be found playing the national bridge tournament circuit, and enjoying his new role as a grandfather.