While several players have entered the digital promotions space, Promotional Currency brings a unique mix of promotional strategy and promotional risk coverage expertise that sets us apart from the competition.
Development of New Digital Currencies
We have positioned ourselves as both a leading aggregator of digital entertainment, and a developer of new promotional currencies utilizing live entertainment and exclusive artist content (including images, voice, and interactive communications). This gives us the ability to offer brand sponsors innovative, one-of-a-kind promotions that can be delivered through a promotion code and URL.
Promotional Risk Coverage
With our promotional risk coverage service, we are able to calculate the odds of usage for a given promotion and underwrite the risk with a re-insurer. This enables us to provide promotion sponsors with a fix-cost promotion that is guaranteed not to exceed their promotional budget. By underwriting the promotion, we also help promotion sponsors to leverage their promotional dollars because they pay only for the estimated usage of the product being delivered and the cost of the policy—enabling them to deliver a promotional product for a fraction of the retail value. At the same time, our promotional risk coverage program ensures that our content partners are fully paid for any content that is redeemed, and are adequately compensated for their participation in the promotion.
Promotional Currency has a strong alliance with FUSE Marketing Group, a leading interactive promotions marketing agency headquartered in Toronto, Canada. The partnership enables us to offer our clients a seamless start-to-end solution for their entire promotional campaign. The alliance also enables PC to work with FUSE to develop innovative digital content promotions for its clients and to provide risk underwriting services for the agency.