Sony / VerveLife

Custom Promotions

 

Promotion Goal: Create a completely branded and customized solution for a targeted demographic

Solution: Deliver fully licensed content from selected artists that would increase sales and solidify customer loaylty

PlayStation® put tween girls at center stage for gaming and music with a summer release of the Limited Edition Hannah Montana PSP® Entertainment Pack that included a new limited edition “Lilac” PSP®-3000 system, a Hannah Montana: Rock Out The Show Video Game, three episodes of Hannah Montana on UMD®, a 2GB Memory Stick PRO Duo™, and vinyl stickers to customize the PSP system. Shoppers purchasing this new gaming system at Walmart also received an in-package card worth six free music downloads from teen music artists such as Miley Cyrus, Demi Lovato, the Jonas Brothers and Vanessa Hudgens, to name a few.

Promotional Currency’s underwriting and strategic management capabilities along with VerveLife’s entertainment licensing experience with Hollywood Records were key in coordinating this targeted digital promotion for PlayStation®.

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