Moet Hennessy

Digital Music

Promotion Goal: Promote Moet Hennessy brands to broad range of consumers; drive awareness for Hennessy Artistry Music Tour

Solution: Custom branded music download cards – delivered in English and Spanish

Luxury wine and spirits leader Moet Hennessy was looking for an innovative way to connect its brands to a broad consumer base. At the same time, it wanted to promote its Hennessy Artistry Music Tour. The solution? Custom branded music cards featuring two free songs.

The cards, which were distributed at sampling events, concerts, and community functions throughout the Southwest region, highlighted six different Moet Hennessy brands including a Hennessy LD music card that featured a Spanish music store.

“We have always been cognizant of what is relevant to our consumers and see the digital music cards as a way to talk with them in a contemporary way that also conveys our luxury wine and spirits position in the U.S.,” notes Tim Norris, director of marketing for Moet Hennessy’s Southwest Region.

“The Spanish music store was key for us because Hennessy is a brand that enjoys consumer consumption across ethnic and multicultural lines and the Hispanic market is a big market for us,” he adds.

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