Entertainment Promotions Without the Promotional Risk
Entertainment promotions are those that leverage licensed digital entertainment for promotional purposes. Examples include Hollywood movies, television programs, specific artists, video games and software, music and mobile phone content. Consumer popularity and increasing consumption patterns for digital content make entertainment promotions an effective consumer incentive. These promotions often serve as alternative channels between sponsors and entertainment properties that can yield significant benefits for each partner.
Our experience in the marketplace acquiring content and creating effective end-to-end solutions allows us to provide a one-stop sourcing solution: from the initial creative concept through production to the delivery of the final product.
Promotional Currency works directly with content owners to clear necessary rights, and creates a complete backend management system that includes delivery, hosting, and program management. These turnkey entertainment promotions also feature a proprietary financial model, complete with promotional risk coverage that is beneficial for all parties.
Our goal is to establish context that brands can use to better reach their targets while providing content providers ways to find new and deeper ways to leverage their advertising relationships.
Differentiate your brand through entertainment promotions with promotional risk coverage.