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	<title>Leverage Promotions &#187; Mobile Promotions</title>
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	<description>Leverage Promotions/ Promotional Currency Blog/ Promotional Risk Coverage for Promotion Budget</description>
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		<title>The Fork in the Mobile Incentive Promotions Path</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/the-fork-in-the-mobile-incentive-promotions-path/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/the-fork-in-the-mobile-incentive-promotions-path/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:57:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Mobile Promotions]]></category>
		<category><![CDATA[Promotional Incentives]]></category>
		<category><![CDATA[Mobile Content]]></category>
		<category><![CDATA[Mobile Incentives]]></category>

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		<description><![CDATA[In the promotional incentives space, the perceived value spread is crucial. Marketers strive to provide a promotional incentive with a much higher perceived value (than what a consumer has to do to earn the incentive provided in a promotion). The higher the spread, the more effective the promotional incentive becomes.]]></description>
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