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	<title>Leverage Promotions &#187; Digital Incentives</title>
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	<description>Leverage Promotions/ Promotional Currency Blog/ Promotional Risk Coverage for Promotion Budget</description>
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		<title>Who’ll Align the Drawers? &#8211; Digital music incentives</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:56:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Music]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=86</guid>
		<description><![CDATA[ If you have purchased furniture, at some point, you’ve probably had to assemble a piece or two on your own.   At first glance, it is looks like an easy process &#8211; legs go here, drawer face there, top goes on like so, etc. Sometimes there are even rudimentary instructions.  It is not that hard [...]]]></description>
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		<title>Promotion Metrics: Performance Issues or Questionable Questions?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:11:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Promotion Metrics]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=46</guid>
		<description><![CDATA[Promotion metrics alternatively fascinate and frustrate me. On one hand, statistics are fascinating, but marketers create means by which to justify their own tactics. Certain aspects of promotions are artificially emphasized, failing to create a holistic view of a promotion and its underlying performance. Let talk about measurement for a digital music download promotion.]]></description>
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		<title>What&#8217;s Your Plan?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-incentives/mobile-promotions-fork-in-the-mobile-incentive-path/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-incentives/mobile-promotions-fork-in-the-mobile-incentive-path/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 16:29:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Entertainment Promotions]]></category>
		<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Incentives]]></category>
		<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=34</guid>
		<description><![CDATA[A promotions plan including digital incentives has several advantages to physical products. Digital promotional incentives offer instant gratification, you can track who has them, integrate those consumers into your CRM plan, distribution is simple (by comparison), and you can offer consumers a higher perceived value incentive through things like music download promotions and ringtone promotions. Through digital incentives, your promotion strategy will engage a consumer in a rich experience, and get them interacting with your brand in a positive manner.]]></description>
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