Sometimes I get asked to compare digital music to other promotional incentives.  There are lots of ways to do a comparison, but the takeaway is that few incentives create the immediate emotional connection.  In that spirit, I thought that each week I will try to find and share a “cover” for you to enjoy.  This week’s installment is a Deftones version of The Cars “Drive”.  Enjoy.

written by Steve \\ tags: Digital Incentives, digital music promotion, digital music promotions, Digital Promotions