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	<title>Leverage Promotions</title>
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	<link>http://www.promotionalcurrency.com/leverage-promotions</link>
	<description>Leverage Promotions/ Promotional Currency Blog/ Promotional Risk Coverage for Promotion Budget</description>
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		<title>Digital Music Promotions Build Connections</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-connect/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-connect/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:40:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=118</guid>
		<description><![CDATA[Sometimes I get asked to compare digital music to other promotional incentives.  There are lots of ways to do a comparison, but the takeaway is that few incentives create the immediate emotional connection.  In that spirit, I thought that each week I will try to find and share a &#8220;cover&#8221; for you to enjoy.  This [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hedging, Greed and Promotional Risk</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/hedging-greed-and-promotional-risk/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/hedging-greed-and-promotional-risk/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 21:07:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=106</guid>
		<description><![CDATA[
Twenty years ago, I wanted to be Gordon Gekko.  He was a villain sure, but the way he worked the system &#8211; his vision, the raw ambition, that slicked-back hair… He.Was.Epic.
I must not have been the only one that felt that way, heck, Oliver Stone and 20th Century Fox have brought him back, just in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Marketers Could Learn from David Mamet</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 21:35:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=102</guid>
		<description><![CDATA[
As far as screenplay/play writers go, I rank David Mamet near the top.  When he fires off a critical memo about a project in which he is involved, I pay attention, because there is probably something useful in there somewhere.
Case in point: http://www.slashfilm.com/2010/03/23/a-letter-from-david-mamet-to-the-writers-of-the-unit/
 
Colorful yes, but some great insight &#8211; he wants to create drama [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Riskology</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/riskology/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/riskology/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 16:30:39 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=89</guid>
		<description><![CDATA[
This time of year, NCAA® March Madness is everywhere. Bracketology, or the analysis and prediction of the tournament’s brackets, is now entrenched as a rite of spring.  One of the great aspects of the tournament is the dramatic upset. You know, some team defies the odds and beats a team they should not.  Great article [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who’ll Align the Drawers? &#8211; Digital music incentives</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:56:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Music]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=86</guid>
		<description><![CDATA[ If you have purchased furniture, at some point, you’ve probably had to assemble a piece or two on your own.   At first glance, it is looks like an easy process &#8211; legs go here, drawer face there, top goes on like so, etc. Sometimes there are even rudimentary instructions.  It is not that hard [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What happens in Vegas doesn&#8217;t always stay in Vegas</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotions-budget/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotions-budget/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:57 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=78</guid>
		<description><![CDATA[When it comes to promotions though, it is amazing to me the number of marketers who are suddenly willing to take their own risk. I had a client just this week that started to strongly consider taking a multi-million dollar risk themselves.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Promotion Metrics: Performance Issues or Questionable Questions?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:11:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Promotion Metrics]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=46</guid>
		<description><![CDATA[Promotion metrics alternatively fascinate and frustrate me. On one hand, statistics are fascinating, but marketers create means by which to justify their own tactics. Certain aspects of promotions are artificially emphasized, failing to create a holistic view of a promotion and its underlying performance. Let talk about measurement for a digital music download promotion.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Force Multipliers Pwn!</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:08:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>
		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=44</guid>
		<description><![CDATA[Promotion Budget to include promotional risk coverage.  For every promotion pitch/execution, there is some combination of tactics/roles used to meet an objective. When leveraged by these teams, Promotional risk coverage serves as a force multiplier. It helps amplify message, facilitate creative thinking (by removing budgetary restraints), stretches and/or fixes budgets, and contributes to effective solutions. The most effective marketers often incorporate promotional risk coverage at the concept level, and are able to leverage it to do some things that otherwise might not be possible.]]></description>
		<wfw:commentRss>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Plan?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-incentives/mobile-promotions-fork-in-the-mobile-incentive-path/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-incentives/mobile-promotions-fork-in-the-mobile-incentive-path/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 16:29:55 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Entertainment Promotions]]></category>
		<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Incentives]]></category>
		<category><![CDATA[Promotional Products]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=34</guid>
		<description><![CDATA[A promotions plan including digital incentives has several advantages to physical products. Digital promotional incentives offer instant gratification, you can track who has them, integrate those consumers into your CRM plan, distribution is simple (by comparison), and you can offer consumers a higher perceived value incentive through things like music download promotions and ringtone promotions. Through digital incentives, your promotion strategy will engage a consumer in a rich experience, and get them interacting with your brand in a positive manner.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Fork in the Mobile Incentive Promotions Path</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/the-fork-in-the-mobile-incentive-promotions-path/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/the-fork-in-the-mobile-incentive-promotions-path/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 15:57:07 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Mobile Promotions]]></category>
		<category><![CDATA[Promotional Incentives]]></category>
		<category><![CDATA[Mobile Content]]></category>
		<category><![CDATA[Mobile Incentives]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=25</guid>
		<description><![CDATA[In the promotional incentives space, the perceived value spread is crucial. Marketers strive to provide a promotional incentive with a much higher perceived value (than what a consumer has to do to earn the incentive provided in a promotion). The higher the spread, the more effective the promotional incentive becomes.]]></description>
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		<slash:comments>8</slash:comments>
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