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	<title>Leverage Promotions</title>
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	<link>http://www.promotionalcurrency.com/leverage-promotions</link>
	<description>Leverage Promotions/ Promotional Currency Blog/ Promotional Risk Coverage for Promotion Budget</description>
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		<title>Promotional Risk Coverage &#8211; Marketing Strategy Allows You To Give Away Millions</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotional-risk-coverage-marketing-strategy-allows-you-to-give-away-millions/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotional-risk-coverage-marketing-strategy-allows-you-to-give-away-millions/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 16:03:15 +0000</pubDate>
		<dc:creator>jross</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>
		<category><![CDATA[digital music promotion]]></category>
		<category><![CDATA[digital music promotions]]></category>
		<category><![CDATA[digital promotion]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[promotion insurance]]></category>
		<category><![CDATA[promotional insurance]]></category>
		<category><![CDATA[promotions insurance]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=134</guid>
		<description><![CDATA[Promotional Risk Coverage allows you to give away millions, without any liability associated with your promotion budget.  The strategy behind marketing promotions, which include promotional risk  coverage, is simple.  It enables companies to differentiate brands in a very  competitive market.  Promotional risk coverage could provide your company  with the means to give away millions in cash or large prizes. Your prize  offerings are based on the odds of a winner claiming the prize. As long as  your promotional strategy does not include a guaranteed prize offering as  the only prize, your company can include promotional risk coverage with the  promotion.
]]></description>
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		<title>Digital Music Promotions Valued by Consumers</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-appreciated-by-5-consumer-audiences/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-appreciated-by-5-consumer-audiences/#comments</comments>
		<pubDate>Sun, 19 Dec 2010 15:16:37 +0000</pubDate>
		<dc:creator>jross</dc:creator>
				<category><![CDATA[Digital Music Promotion]]></category>
		<category><![CDATA[Digital Music Promotions]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Music]]></category>
		<category><![CDATA[digital music promotion]]></category>
		<category><![CDATA[digital music promotions]]></category>
		<category><![CDATA[digital promotion]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=127</guid>
		<description><![CDATA[Digital music promotions are becoming more and more popular for marketers. Whether you have a small business or work for a large corporation, digital music promotions are an effective, low-cost way to tap into different target markets. Thanks to iPods and mp3 players, fast broadband and smart phones, everyone is listening to digital music. CD sales are dropping, and not just because of the economy. Thanks to major players like Apple's iTunes Store and Amazon.com's MP3 store, digital music promotions are becoming easier to deploy.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Music Promotions Build Connections</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-connect/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-promotions-connect/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:40:22 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[digital music promotion]]></category>
		<category><![CDATA[digital music promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=118</guid>
		<description><![CDATA[Sometimes I get asked to compare digital music to other promotional incentives.  There are lots of ways to do a comparison, but the takeaway is that few incentives create the immediate emotional connection.  In that spirit, I thought that each week I will try to find and share a &#8220;cover&#8221; for you to enjoy.  This [...]]]></description>
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		<title>Hedging, Greed and Promotional Risk</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/hedging-greed-and-promotional-risk/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/hedging-greed-and-promotional-risk/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 21:07:15 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=106</guid>
		<description><![CDATA[
Twenty years ago, I wanted to be Gordon Gekko.  He was a villain sure, but the way he worked the system &#8211; his vision, the raw ambition, that slicked-back hair… He.Was.Epic.
I must not have been the only one that felt that way, heck, Oliver Stone and 20th Century Fox have brought him back, just in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Marketers Could Learn from David Mamet</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 21:35:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=102</guid>
		<description><![CDATA[
As far as screenplay/play writers go, I rank David Mamet near the top.  When he fires off a critical memo about a project in which he is involved, I pay attention, because there is probably something useful in there somewhere.
Case in point: http://www.slashfilm.com/2010/03/23/a-letter-from-david-mamet-to-the-writers-of-the-unit/
 
Colorful yes, but some great insight &#8211; he wants to create drama [...]]]></description>
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		<title>Riskology</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/riskology/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/riskology/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 16:30:39 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=89</guid>
		<description><![CDATA[
This time of year, NCAA® March Madness is everywhere. Bracketology, or the analysis and prediction of the tournament’s brackets, is now entrenched as a rite of spring.  One of the great aspects of the tournament is the dramatic upset. You know, some team defies the odds and beats a team they should not.  Great article [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who’ll Align the Drawers? &#8211; Digital music incentives</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/digital-music-incentives/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:56:43 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Music]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=86</guid>
		<description><![CDATA[ If you have purchased furniture, at some point, you’ve probably had to assemble a piece or two on your own.   At first glance, it is looks like an easy process &#8211; legs go here, drawer face there, top goes on like so, etc. Sometimes there are even rudimentary instructions.  It is not that hard [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What happens in Vegas doesn&#8217;t always stay in Vegas</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotions-budget/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotions-budget/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:31:57 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=78</guid>
		<description><![CDATA[When it comes to promotions though, it is amazing to me the number of marketers who are suddenly willing to take their own risk. I had a client just this week that started to strongly consider taking a multi-million dollar risk themselves.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Promotion Metrics: Performance Issues or Questionable Questions?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:11:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Promotion Metrics]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=46</guid>
		<description><![CDATA[Promotion metrics alternatively fascinate and frustrate me. On one hand, statistics are fascinating, but marketers create means by which to justify their own tactics. Certain aspects of promotions are artificially emphasized, failing to create a holistic view of a promotion and its underlying performance. Let talk about measurement for a digital music download promotion.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Force Multipliers Pwn!</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:08:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>
		<category><![CDATA[Gaming]]></category>

		<guid isPermaLink="false">http://www.promotionalcurrency.com/leverage-promotions/?p=44</guid>
		<description><![CDATA[Promotion Budget to include promotional risk coverage.  For every promotion pitch/execution, there is some combination of tactics/roles used to meet an objective. When leveraged by these teams, Promotional risk coverage serves as a force multiplier. It helps amplify message, facilitate creative thinking (by removing budgetary restraints), stretches and/or fixes budgets, and contributes to effective solutions. The most effective marketers often incorporate promotional risk coverage at the concept level, and are able to leverage it to do some things that otherwise might not be possible.]]></description>
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