Force multiplier as a military term, refers to a combination of attributes or advantages which dramatically increases (or “multiplies”) the effectiveness of an item or group.

Most multiplayer games involving teams and combat include aspects of force multiplication, either as a player class, skill set, or specialized gear. On its own, a force multiplier is not particularly dangerous or effective. When added to an existing unit and used properly, they effectiveness and skill of that team increases (multiplies) dramatically. In PVP, the teams that recognize and leverage the power of force multiplication are generally the most feared (and effective) ones.

PVP teams in some ways are similar to promotional marketing teams. For every promotion pitch/execution, there is some combination of tactics/roles used to meet an objective. When leveraged by these teams, Promotional risk coverage serves as a FORCE MULTIPLIER. It helps amplify message, facilitate creative thinking (by removing budgetary restraints), stretches and/or fixes budgets, and contributes to effective solutions. The most effective marketers often incorporate promotional risk coverage at the concept level, and are able to leverage it to do some things that otherwise might not be possible.
The next time you start gearing up for a big raid, PVP battle, or promotional concept, devote some time on how to incorporate your “force multiplier” into your efforts, and let me know what happens.

written by Steve \\ tags: Gaming, Promotional Risk Coverage