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	<title>Leverage Promotions &#187; Coupon</title>
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		<title>Coupons are Hawt (budget overruns not so much)</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/coupons-are-hawt-budget-overruns-not-so-much/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/coupons-are-hawt-budget-overruns-not-so-much/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 21:26:58 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Coupon]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>
		<category><![CDATA[Redemption]]></category>
		<category><![CDATA[Redemption Coverage]]></category>

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		<description><![CDATA[In a grab for market share, sometimes people will try anything. Take Asa Candler, Atlanta businessman and co-owner of Coca-Cola for instance. In 1894, he used handwritten tickets for a free glass of Coca-Cola to help market his new soft drink. Spotting this success one year later, grocer C.W. Post began using coupons to help [...]]]></description>
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