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	<title>Leverage Promotions &#187; Gaming</title>
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	<link>http://www.promotionalcurrency.com/leverage-promotions</link>
	<description>Leverage Promotions/ Promotional Currency Blog/ Promotional Risk Coverage for Promotion Budget</description>
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		<title>Force Multipliers Pwn!</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/promotional-risk-coverage/promotion-force-multipliers-pwn/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:08:20 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Promotion Budget]]></category>
		<category><![CDATA[Promotional Risk Coverage]]></category>
		<category><![CDATA[Gaming]]></category>

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		<description><![CDATA[Promotion Budget to include promotional risk coverage.  For every promotion pitch/execution, there is some combination of tactics/roles used to meet an objective. When leveraged by these teams, Promotional risk coverage serves as a force multiplier. It helps amplify message, facilitate creative thinking (by removing budgetary restraints), stretches and/or fixes budgets, and contributes to effective solutions. The most effective marketers often incorporate promotional risk coverage at the concept level, and are able to leverage it to do some things that otherwise might not be possible.]]></description>
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