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	<title>Leverage Promotions &#187; Promotion Metrics</title>
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		<title>Promotion Metrics: Performance Issues or Questionable Questions?</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/promotion-metrics-how-many-times-did-they-listen-to-the-songs/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 17:11:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Incentives]]></category>
		<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Music Download Promotions]]></category>
		<category><![CDATA[Digital Content]]></category>
		<category><![CDATA[Promotion Metrics]]></category>

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		<description><![CDATA[Promotion metrics alternatively fascinate and frustrate me. On one hand, statistics are fascinating, but marketers create means by which to justify their own tactics. Certain aspects of promotions are artificially emphasized, failing to create a holistic view of a promotion and its underlying performance. Let talk about measurement for a digital music download promotion.]]></description>
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