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	<title>Leverage Promotions &#187; Promotions</title>
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		<title>What Marketers Could Learn from David Mamet</title>
		<link>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/</link>
		<comments>http://www.promotionalcurrency.com/leverage-promotions/digital-promotions/what-marketers-could-learn-from-david-mamet/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 21:35:53 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Digital Promotions]]></category>
		<category><![CDATA[Promotions]]></category>

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		<description><![CDATA[
As far as screenplay/play writers go, I rank David Mamet near the top.  When he fires off a critical memo about a project in which he is involved, I pay attention, because there is probably something useful in there somewhere.
Case in point: http://www.slashfilm.com/2010/03/23/a-letter-from-david-mamet-to-the-writers-of-the-unit/
 
Colorful yes, but some great insight &#8211; he wants to create drama [...]]]></description>
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