Moet Hennessy Taps Promotional Currency for Bilingual Digital Music Promotion

 

Music cards to promote Hennessy products; Hennessy Artistry Music Tour

 

FOR IMMEDIATE RELEASE

 

Dallas, TX – Luxury wine and spirits leader Moet Hennessy has teamed with Promotional Currency, a marketing strategies firm that specializes in innovative digital entertainment promotions, to launch a new digital music promotion that will reach out to both English and Spanish speaking consumers.

 

The digital music program, delivered via custom-designed music cards, will promote Moet Hennessy brands with a wide variety of consumers. It will also promote the Hennessy Artistry Music Tour, which culminates with an October 17 concert in New York headlining Kayne West. The music cards, featuring two free song downloads, will be
distributed at sampling events, concerts and community functions throughout the
Southwest region beginning September 15.

 

Tim Norris, director of marketing for Moet Hennessy’s Southwest Region, notes that his company has long used music as a key platform to connect with consumers and says the digital music promotion is a natural extension of this.

 

“We have always been cognizant of what is relevant to our consumers and see the digital music cards as a way to talk with them in a contemporary way that also conveys our luxury wine and spirits position in the U.S.,” notes Norris. “We want our consumers to walk away with something that demonstrates Moet Hennessy brands are relevant to them.”

 

Norris said his company selected Promotional Currency for the music promotion both because of its expertise in digital entertainment promotions and because of its ability to provide Moet Hennessy with a turnkey, customized promotional solution that included a Spanish-language music store to promote its Hennessy VS brand.

 

“The Spanish music store was key for us because Hennessy is a brand that enjoys consumer consumption across ethnic and multicultural lines and the Hispanic market is a big market for us,” says Norris, adding that he was pleased with the Reggaeton music featured on the site.

 

Barry Schaffer, president of Promotional Currency, says his company is excited to be partnering with Moet Hennessy on the promotion, which he calls one of the most “targeted” digital entertainment promotions his company has designed to date.

 

“This is the first time we’ve done a promotion that incorporates a Spanish language music store,” notes Schaffer. “It is also the first time we’ve designed a promotion that features seven different music cards designed for seven different brands, with a separate custom-designed landing page dedicated for each,” notes Schaffer. “It’s a powerful promotion that speaks to the specific audiences Moet Hennessy reaches in a way that is meaningful to them.”

 

About Moet Hennessy

LVMH Moet Hennessy L.V. (LVMH) is an international group of companies principally engaged in the production and sale of branded luxury goods, including wines, champagne, whisky, cognac, cosmetics, watches, jewelry, and fashion and leather goods, among others. LVMH's business consists of five principal business groups: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry, and Selective Retailing. The Wines and Spirits division brand roster includes Hennessy Cognac, Belvedere Luxury Vodka, Glenmorangie Scotch Whisky, Moet & Chandon Champagne, Dom Perignon Champagne, Veuve Clicquot Champagne, Champagne Krug and Grand Marnier liqueur, which it markets under license of Marnier-Lapostolle. The Company is headquartered in Paris, France.

 

About Promotional Currency, LLC.

Promotional Currency, LLC (PC) (http://www.promotionalcurrency.com) is the leading aggregator of digital content for promotional marketing purposes. Combining cutting edge promotional strategies and proprietary financial models, PC offers brand partners the first one-stop source for all online and wireless digital content promotions.

 

As a full turnkey service, PC combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a fixed-price model for wired and wireless promotions of all sizes and budgets.

 

For more information, please contact Cynthia Walker at (214) 619-2641 or via email: pr@promotionalcurrency.com