Puretracks, Promotional Currency Unveil New Latin Music Platform

 

Toronto-based Puretracks, a leading North American digital music provider, and Promotional Currency, its exclusive U.S. digital promotions partner, have announced the launch of www.puretrackslatin.com, a new Latin music platform designed to help brands connect with the fast growing U.S. Latino market.

The Puretracks Latin music store is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana.  Like puretracks.com, the mainstream music store, the Latin music store was designed with promotions in mind.  Because the store is web-based, there are no time-consuming applications to download.  The music is available in both MP3 and WMA formats, making it easy for promotion recipients to download songs to PCs, iPods, MP3-enabled phones and other portable music players.  The music store can be customized to reflect the look and feel of the brand sponsor; and it features a parental control option that enables brands to restrict the music they deliver promotionally to ensure they are COPA compliant. 

“From a promotional perspective, there has been a huge need for a digital music store tailored to this vast market segment,” notes Barry Schaffer, president of Promotional Currency.  “The Latino population in the U.S. is young and very savvy when it comes to digital media. They spend much more time downloading digital music than their non-Latino counterparts — making digital music an ideal marketing tool for any brand or business interested in tapping into this $900 billion market”.