Nextar Debuts MP3/4 Player with 10 Free Songs Promotion

 

Mail-In Redemption Promotion Kicks off October 1 at Bon-Ton Stores Nationwide

 

(Frisco, TX – September 25, 2007)  To help participating Bon-Ton stores draw attention to its new 4 GB MP3/4 player, Nextar, a leading designer and manufacturer of easy-to-use consumer electronics products, is giving away 10 music downloads with each purchase of the new music/video player.

 

The mail-in redemption promotion, which kicks off October 1st at 280 stores nationwide, is designed to spotlight Nextar’s Model MA-791 MP3/4 Player for the holiday shopping season.  The player, which retails for under $100, can hold as many as 2,000 songs and 32 hours worth of video.

 

“We are excited about the launch of this player and wanted to do something special for its debut,” notes Nextar Vice President Joe Greenfeld. “What better way to promote a music/video player than to include the gift of music with it?

 

“We chose the Puretracks music library over other music libraries because it has nearly two million songs to choose from and features the latest music that matters to today’s teens,” adds Greenfeld.

 

The mail-in redemption promotion, which runs through February 2, 2008, will be advertised through store catalogs distributed by Bon Ton, Elder-Beerman, Younkers, Herbergers, Bergners and Carson Pirie Scott – as well as through newspapers and in-store merchandising.  To obtain a free Nextar-branded music card good for 10 music downloads, consumers must mail in their original receipt along with a rebate form by February 15, 2008. 

 

The music download promotion is being administered by Promotional Currency, a leading digital promotions firm based in Frisco, Texas.

 
About Nextar™

Nextar (www.nextar.com) is a division of Tofasco, a privately held consumer products company located in Southern California.  Nextar specializes in personal and mobile consumer electronic products including mobile and personal video and audio systems, personal digital audio and personal navigation products.  A global leader in transforming the latest video and audio technologies into easy-to-use, portable systems, Nextar products are available at all popular retail outlets in North America, as well as online and via Professional Installers.

 

About Promotional Currency, LLC

Promotional Currency (www.promotionalcurrency.com)  is a leading marketing strategies firm specializing in digital entertainment promotions. The company combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting services to produce a turnkey, fixed-price solution for wired and wireless promotions of all sizes and budgets. Since its inception in 2003, Promotional Currency has facilitated over 600 digital entertainment promotions. Promotional Currency is headquartered in Frisco, TX, a Dallas suburb.