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WHAT TO KNOW WHEN LAUNCHING
A MOBILE INCENTIVES PROMOTION

With more than 262 million wireless subscribers in the United States, wireless phones have shifted from a convenience item to a must have extension of ourselves – making them a powerful delivery vehicle for marketers.

And with the need for personalization and constant entertainment, mobile incentives such as ringtones and mobile games are a perfect fit for virtually any brand or business looking to connect with consumers.

But because of the nuances involved with delivering mobile incentives, there are some key considerations businesses must take into account when selecting a mobile content provider to ensure that the promotion is a success.

Questions to Ask:

  • Does the provider deliver to all major carriers?
  • Which handsets can the provider deliver to? And how often do they update their list?
  • What is the user download experience like? And what kind of customer support is in place when assistance is necessary?
  • Does the provider offer music tones, or primarily polyphonic ringtones?

Read more

In FOCUS: Stretching Budgets & Eliminating Risk with Promotional Risk Coverage

With sales down and the economy continuing to slow, brands and businesses are scrambling for innovative ways to connect with consumers and effectively promote their products.

Big discount coupons or free offers are a surefire way to spotlight a product and generate interest. But without fixing the cost and eliminating the risk should the promotion exceed expectations, it could also be a surefire way to break the bank. This is where promotional risk coverage comes into play.

“In today’s tough economy, a free offer on a staple product such as milk or eggs could have a redemption rate that is two or three times as high as it would have the same time last year,” notes Barry Schaffer, president of Promotional Currency. “If I’m a brand and have X amount of dollars to promote my product, it is critical that I underwrite the risk so I don’t blow my budget for the year should redemption come in much higher than expected.”

Along with incorporating risk coverage into its digital incentive product offerings, Promotional Currency helps businesses manage their risk on redemption-based promotions. By analyzing the odds of redemption and then placing the risk with an A+ insurance company, Promotional Currency can provide brands with a fixed-cost solution that amounts to a fraction of the actual promotional value. And should over-redemption occur, Promotional Currency will cover the cost – whatever the value of the prize, rebate, coupon or premium.

“Promotional risk coverage enables businesses to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for the maximum market impact,” says Schaffer. “It also allows them to eliminate promotional liability from their books.“

Promotion Spotlight: Global Consulting Firm Uses Music Cards to Connect With Students

When recruiters from global consulting firm Watson Wyatt make the rounds to college career fairs this fall, they will be armed with booth giveaways guaranteed to attract the attention of students.

The company is giving away custom-branded music cards good for five free songs.

“Watson Wyatt is looking for soon-to-be graduates to come to work for them and needed a relevant giveaway,” notes Shannon Gervais of 20/20 Promotions, the agency that facilitated the promotion with Promotional Currency. “The music download cards are a perfect fit – not only because of the demographics being targeted, but because they bring the students to the Watson Wyatt website.”

Students who receive the Watson Wyatt music card will first be routed to the firm’s web site, where they can learn more about the company and potential career opportunities for graduates and interns. From there, the students can be routed to the music store to redeem their songs.

“We feel this is a strong way we can connect with our target audience – the students on campus,” notes Robin Wiley, North America Manager, University Relations Program for Watson Wyatt. “ They are very techno-savvy and these music cards are right in line with what is popular, delivers immediate results and establishes our brand. We were excited about the idea when 20/20 Promotions first introduced it to us earlier this summer, and we hope to receive a positive response from the students this fall on campus. “
 

      


CHECK OUT OUR NEW WEBSITE

We’ve just launched our new web site and would love to have you take a look. Log onto www.promotionalcurrency.com  to check out our exclusive vendor promotions program with Wal-Mart, browse through our new Latino music store, or learn about our instant win games. While you are at it, get a free music download or ringtone code and demo our music and mobile stores for yourself.
 

TOMB RAIDER UNDERWORLD
LICENSING UPDATE

Capitalize on the gaming craze by offering consumers exclusive music, ringtones and images from Tomb Raider Underworld, the much-anticipated action and adventure video game sequel by Eidos Interactive.

Tomb Raider Underworld is scheduled to hit stores in late November to correlate with the holiday shopping season. And thanks to an exclusive licensing agreement between Eidos and Promotional Currency, we are able offer digital content from the game for promotional use. View Tom Raider: Underworld Content.
 


Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:


a leading North American digital music provider that specializes in digital music promotions


a leading mobile entertainment media company 
 


We Offer:

  • Solutions for U.S. and Canada
  • Digital Music Promotions
  • Mobile Content Promotions
  • PC Games Promotions
  • Online Instant Win Games
  • Entertainment Licensing
  • Promotional Risk Coverage
  • Customized, Turnkey Solutions
  • Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com