If you do not see the graphics below, click here to view in a new window.
 
 


DIGITAL INCENTIVES PLATFORMS:
THE DIFFERENTIATORS

When it comes to digital music and mobile entertainment promotions, all platforms are not created equal. In fact, the service offerings and capabilities from one digital content provider to the next are so different that merely suggesting that there are differences is a gross understatement. It’s like comparing a Kia to a Mercedes. They may both be cars, but that is where the similarities end.

When Promotional Currency set out to find the right digital entertainment partners, we approached it from our twenty years of experience in the promotional industry – looking for partners that could seamlessly provide the solutions we knew our clients would demand. We found what we were looking for in Puretracks and PlayPhone. To help you understand the promotional power these premier digital media providers offer, an overview of their service offerings is provided below.

Digital Music:

Unlike other music platforms that were built with a retail focus, Puretracks was developed with promotions in mind. As such, the Toronto-based music provider offers numerous services to meet the unique needs of the brands and retailers we serve.

  • Branded Landing Pages: All Puretracks music promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
  • Customized One Page Music Stores: Through Puretracks, we have the ability to deliver a custom-designed music store featuring up to 50 songs targeted to a specific theme or demographic base. 
  • Latino Music Store: Puretrackslatin.com is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana.
  • Web Based Service: Puretracks’ web-based platform ensures that the promotion is easy to use and access, requiring no special software or plug-ins to be installed.
  • Delivery in both U.S. and Canada: Puretracks is licensed by all major record companies to operate in the US and Canada.
  • Over 2 million MP3 formatted songs from top mainstream and independent artists.
Mobile Media: 

PlayPhone is a leading global mobile media company present in more than 20 countries throughout North America, Europe, Asia and Latin America. As PlayPhone’s exclusive digital promotions partner, we are able to leverage PlayPhone’s expertise and partnerships to deliver unique mobile content offerings for the promotional sector.

  • Intuitive Consumer Download Experience and Delivery to all Major Carriers.
  • Exclusive TV/Movie Licensing Agreements: PlayPhone powers mobile content stores for ABC and Cartoon Networks and partners regularly with movie studios, giving our brand partners unique access to top TV and movie content.
  • Wal-Mart Vendor Promotions: PlayPhone and Promotional Currency have teamed with Wal-Mart on an in-store promotions program that enables vendors to launch promotions at Wal-Mart featuring exclusive mobile content from wmtmobile.com (powered by PlayPhone.)
  • Sony BMG/EMI Customized Artist Promotions: Through PlayPhone’s unique relationships with label giants Sony BMG and EMI, we are able to offer customized promotions themed around as few as six artists from either label— enabling you to group artists by music genres, demographics and niche markets.
  • Delivery in U.S. and Canada: PlayPhone recently partnered with Canadian carriers to deliver third-party mobile content in Canada, giving us the exclusive ability to deliver mobile promotions in both the U.S. and Canada.
  • Themed Promotions: Through PlayPhone, we are able to offer custom-tailored promotions designed around a specific theme or idea such as back-to-school, Halloween or the holiday season.

Promotion Spotlight:
Sara Lee Uses Promotional Risk Coverage to Launch Nationwide Free Bread Offer

Sara Lee was looking to increase household penetration and build brand awareness for its Soft and Smooth Bread brand. And with the economy tight and food prices soaring, offering millions of consumers a coupon good for a free loaf seemed like a sure way to accomplish the goal.

At the same time, company executives were concerned about going over budget should redemption on the 20 million coupons distributed through newspapers exceed expectations. The solution? Promotional risk coverage from Promotional Currency.

Promotional Currency evaluated the free-offer promotion and odds of redemption, placed the promotional risk with an A+ insurance company, and was able to provide Sara Lee a fixed cost fee for the promotion. Should more consumers redeem the free bread offer than anticipated, Promotional Currency will cover the cost.

“We run $1 off offers on a regular basis and don’t need promotional risk coverage for that,” notes Tara Eckler, who heads consumer promotions for the Sara Lee Brand. “But when we are offering a free loaf of bread in this economy, we sleep better at night knowing that we have the protection.

“For brands like Sara Lee, it really comes down to knowing what our budget is,” adds Eckler. “Even if redemption comes in under expectations, promotional risk coverage enables us to know exactly what our costs are going to be and that is what it is all about. In terms of this offer, we don’t have our redemption information in yet. But the initial feedback we have received from certain accounts is that it is going very well.”
 

      


PC President Barry Schaffer to Speak at Digital Music Forum October 3

Interested in learning how the promotions business model is changing the face of the music industry? PC President Barry Schaffer will join other panelists at the Digital Music Forum in LA to present emerging business models that are shaping the future of the music industry. Schaffer will provide a seven minute snapshot of how the right promotions strategy can serve as a powerful revenue source and mass marketing medium for labels, artists and digital music providers – while offering a powerful marketing tool for brands and businesses. The session, titled: A Briefing on New Technologies & Business Trends Impacting the Future of the Music Industry, will be held at 2:30 p.m. on Friday, October 3. For more information, visit: www.digitalmusicforum.com/west


 

TOMB RAIDER UNDERWORLD
LICENSING UPDATE

Capitalize on the gaming craze by offering consumers exclusive music, ringtones and images from Tomb Raider Underworld, the much-anticipated action and adventure video game sequel by Eidos Interactive.

Tomb Raider Underworld is scheduled to hit stores in late November to correlate with the holiday shopping season. And thanks to an exclusive licensing agreement between Eidos and Promotional Currency, we are able offer digital content from the game for promotional use. View Tom Raider: Underworld Content.
 


Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:


a leading North American digital music provider that specializes in digital music promotions


a leading mobile entertainment media company 
 


We Offer:

  • Solutions for U.S. and Canada
  • Digital Music Promotions
  • Mobile Content Promotions
  • PC Games Promotions
  • Online Instant Win Games
  • Entertainment Licensing
  • Promotional Risk Coverage
  • Customized, Turnkey Solutions
  • Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com