DIGITAL PROMOTIONS KEY TO DRIVING FOOT TRAFFIC, HOLIDAY SALES

With the economy continuing to slide and the National Retail Federation predicting holiday sales to grow at the slowest pace in six years, it’s understandable that holiday cheer might be in short supply among retailers.

But even in today’s challenging environment, there are plenty of effective, low cost ways for retailers to drive consumers to their stores and move product off their shelves. Think universal appeal, think personalization, think digital.

Four Ways to Put Cheer Back into this Holiday Season

Because of their universal appeal and online delivery, digital incentives such as music, ringtones and mobile games serve as powerful, low cost motivators that drive traffic to retail locations and motivate consumers to buy. Here are a few ways digital incentives can deliver music to your bottom line this holiday season:

1. Gift with Purchase: Drive specific product purchases by rewarding consumers with a digital incentive good for free music downloads, mobile content or a personalized skin for their cell phone or MP3 player.
2. Spend and Get Promotions: Digital incentives are a great way to drive foot traffic and increase the amount of money consumers spend in your store. Offer them a five song download or ringtone card with any $50 purchase, and increase excitement by giving them a chance to win an MP3 player or cell phone.
3. Customer Loyalty Appreciation: Get loyal customers into the holiday spirit with a music card that features a few holiday favorites from your customized holiday music store.
4. Think Latin: With $900 billion in annual spending power and a youth demographic that is three times the size of non-Latino whites , the Latin market is a force to be reckoned with. With our newly launched Latin Music Store, you can tap into the Latin music craze and feature a music promotion that appeals to this digital-savvy consumer base.

Promotion Spotlight:
Marriott to Reward Elite Members with Four-Song Downloads from Billboard Music Store

When Platinum Elite members of Marriott Rewards check into a Fairfield Inn by Marriott this fall, they will be offered a four-song download card featuring music from the Billboard digital music store.

The free music offer, which kicks off in early November, is an enhancement to Platinum members' arrival gift options to emphasize the program’s focus on personalization.

“We always provide our Elite members with a gift on arrival – usually their choice between a food item or receiving additional points,” explains Anna Kittleson, Manager, Elite Recognition for Marriott Rewards. “But we wanted to start to evolve and offer them different options and with a co-branded Billboard music card, they can have their choice from millions of songs, which they can download over a one-year period.”

The co-branded Billboard music card program will initially roll out at 525 Fairfield Inn by Marriott locations nationwide, which Kittleson says is a natural fit for the hospitality brand. But she adds that Marriott Rewards plans to offer the music card program to its other select service brands in 2009 and wanted to partner with a premier music provider that had widespread brand recognition.

 “We felt that Billboard was a good brand fit for us and brings a lot of strength and validity to the program,” notes Kittleson. “We are treating the Fairfield Inn music offer as a test, but we have no doubt that it will be a popular gift. And as far as we know, none of our competitors are offering music as an arrival gift so it’s a unique niche for us.”

PC Launches Cell Phone and MP3 Player Skins Promotions

Leverage your licensed content and turn it into mini walking billboards for your brand by giving consumers digital currency good for customized cell phone, PDA and MP3 player skins.

With our new personalized skin promotions, you can give consumers the ability to feature your licensed content as a skin on their cell phone, PDA, or MP3 player – enabling you to promote an upcoming movie, CD or game release, or reinforce your brand or logo. You can also give consumers the choice of designing their own personalized skins using the MyTego design library or uploading their own personal image.

• Branded Landing Page: All of our personalized skin promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
• Micro Sites: We can design a complete micro site customized for your brand, and upload your licensed content or images into our image library
• Intuitive Consumer Experience: Designing a customized skin is easy. Consumers just select their device and model from the list provided and let their imaginations run wild in our design library. Their skin will be delivered to their door in a matter of days.
• Fits all cell phone, PDA and PM3 player models. Promo codes can also be applied to Laptop and Game Console skins.
   

FEATURE DIGITAL PROMOTIONS AT WAL-MART

Partner with Wal-Mart and expand your Wal-Mart customer base with an exclusive in-store ringtone and wallpaper promotion delivered through wmtmobile.com, Wal-Mart’s online mobile content store.

Through our partnership with PlayPhone, we are able to offer a Wal-Mart promotions program that enables vendors to launch in-store promotions featuring exclusive mobile content from new album releases, as well as thousands of the coolest ringtones, hottest games and best graphics around. Learn more

CONNECT WITH
LATINO YOUTH

Connect with Latino youth and tap into the $900 billion U.S. Latino market with our Latin Music Store.

Our new Latin music portal is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana. Like our mainstream music store, puretrackslatin.com was designed with promotions in mind. Read more

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com