GOING GREEN WITH DIGITAL PROMOTIONS

The downturn in the economy, coupled with drying up credit lines for businesses, make digital incentives a viable, cost effective marketing tool. But there is another powerful reason why digital incentives make good business sense – the environment. Instead of giving away a T-shirt, a calendar, a pen or other promotional item that drains our natural resources and fills up our landfills, digital promotions offer brands and businesses the ability to give consumers a personalized, high value incentive that is also good for Mother Nature.

And when custom-branded cards are the preferred delivery method, we offer fully recycled and recyclable card options – providing companies with the ability to deliver a mini-billboard to their customers, while reducing their environmental impact.

• Eliminate waste: Because of their digital delivery, digital entertainment incentives such as music downloads, ringtones and mobile games don’t require any physical production. They are distributed through a unique promo code and URL that can be delivered in-pack, on-pack or even virtually.
• Do away with production/transport costs: In addition to taking production costs out of the promotional equation, digital incentives enable promotion sponsors to eliminate high import costs involved with importing products from China.
• Reduce or eliminate delivery costs: The unique promo codes that represent the digital currency being offered can be printed in or on packaging, virtually eliminating the expenses associated with delivering a digital incentive.
• Do away with storage constraints: When it comes to digital incentives, storage isn’t an issue – requiring less space, less energy, less footprint.

Marketing Corner:
Tapping into Packaged Goods Companies

More than ever, consumers are looking for added value this holiday season, and for packaged goods companies, digital incentives offer the ideal solution.

Digital incentives such as music downloads, ringtones and mobile games are high value, universal incentives that can be instantly accessed by consumers and customized to meet their unique tastes – making them ideal for virtually any packaged goods promotion.

What’s more, they provide packaged goods companies with a low-cost, hassle free answer to their promotion needs.

When it comes to packaged goods promotions, cost and ease of delivery are critical to success. Companies must figure out how to effectively insert promotions into a package, and do so in a way that doesn’t hold up production lines or require expensive reconfiguration. And digital incentives answer this call. Because digital incentives require only a unique promo code and URL for delivery, they can be ink-jetted in-pack or on-pack, virtually eliminating the promotion delivery costs. What’s more, digital incentives enable packaged goods companies to drive Web traffic and capture valuable customer information, allowing them to interact with consumers long after the promotion ends.

Promotion Spotlight:
Tomb Raider: Underworld Launches
Exclusive Mobile Content Promotions at Wal-Mart 

Consumers who have been waiting for the release of Tomb Raider: Underworld, the much anticipated action game from the popular Laura Croft Tomb Raider series, will receive an extra reward if they purchase the game at Wal-Mart.

For the second year in a row, game publisher Eidos Interactive – working in conjunction with Promotional Currency and mobile media provider PlayPhone – has teamed with Wal-Mart to launch a gift-with-purchase mobile media promotion featured exclusively at the big-box retailer.

The game will be released in Wal-Mart and other retailers nationwide this month. While supplies last, each Tomb Raider: Underworld game sold at Wal-Mart will feature an in-pack promo card good for five ringtones or wallpaper images from the game.

To redeem the mobile content, consumers need only to log onto www.wmtmobile.com/tomb-raider hosted on Wal-Mart’s mobile media store, select their desired content and download to their mobile phone.

PC President Talks to Digital Media Wire

PC President Barry Schaffer was interviewed at the recent Digital Music Forum West about the music industry and opportunities for digital music promotions. To view the interview by Digital Media Wire’s Jay Baage, click here

Feature Digital Promotions at Wal-Mart

Partner with Wal-Mart and expand your Wal-Mart customer base with an exclusive in-store ringtone and wallpaper promotion delivered through wmtmobile.com, Wal-Mart’s online mobile media store. Learn more

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com