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READY, SET, HIKE!
HERE COMES THE BIG RETURN

Promotional Currency is at the line of scrimmage and ready to give our customers an incentive of their own. If the words
free and football grab you, 2009 might just be your year for marketing that kicks. Here’s how it works:
Make a minimum $5,000 promotion purchase between December 1 and January 23. If either team playing in The Big Game on February 1 returns the pigskin for a touchdown at the kickoff at either half of the game, we’ll pay for your promotion. That’s it! Football doesn’t get any better than this because if either team scores,
you win.
Like this idea? We can do this type of conditional rebate program for you and your clients too. Contact us so we can talk about unique solutions with a digital flair.
If you’re wondering how this type of conditional rebate can quickly beef up your sales, look back to
Jordan Furniture’s success
in Boston last year. They offered to rebate the full amount of furniture purchased during specific weekends if the Red Sox won the World Series: the Sox won, Jordan’s paid out almost $30 million to their elated customers, and the company’s owners reaped the rewards of inventive advertising. Soon after, Ashley Furniture followed suit with their own successful promotion in Memphis, TN for a furniture giveaway when the University of Tennessee Tigers won the men’s basketball championships. Riding the wave of consumers’ excitement about an upcoming event like this is just the ticket to create a fantastic image and positive awareness for a company or product.
I'll have a Glass of That!
TEC Rewards is managing a promotion this season with a national leading beer company that taps into the valuable and growing Hispanic market. Select packages of beer come with an added gift of merriment, with music downloads from the
Latin music online store powered by Puretracks. The redemption link and download instructions are in both English and Spanish, making the promotion accessible by all who party with the great Latino tunes. As the only promotional music store that offers these bilingual capabilities, Promotional Currency continues to stay on track with the products that will keep our customers on the cutting edge of offerings to their target markets.

Promotion Spotlight:
The Next Revolution for Music Downloads
As Konami Games revs up its sales this season, they’re back with Promotional Currency for a Gift with Purchase that’s sure to keep the music alive for living room superstars nationwide. Konami’s new versions of Dance Dance Revolution, Rock Revolution and American Idol Karaoke offer cards good for ten free music downloads at the point of purchase from specific retailers.
Konami has it right. “They’re using a music download promotion that’s not only relevant to their target audience, but also lets the game players simply connect and have fun with Konami,” says Steve Dersch of SCA Promotions, Inc., agent for Konami. “This promotion of ten free music downloads delivers a highly perceived value to the consumer. It’s more powerful than a traditional rebate, and it’s at a cost-effective rate to our client.”
Puretracks’
redemption page for Konami’s download
promotion provides solid visual branding for the game as well as a user-friendly interface for music lovers of all ages. The 30,000 custom branded cards will be available for consumer use through November 22, 2009.
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Farewell
Company president Barry Schaffer and the team at Promotional Currency want to extend the warmest of thanks and congratulations to Ingrid Ricks
as she departs for new
endeavors. Ingrid has been an
integral part of our company’s
success over the past four
years, and we appreciate her
vast experience and countless
contributions to our newsletter
and marketing projects. Best
wishes, Ingrid!

Searching for a hip gift for your clients?
Push the fruit baskets aside and send Christmas cards with free music or ringtones instead. Check out one of our Holiday Stores
here, and start making your list of recipients who just might think you’re cooler than Santa.
Promotional Currency specializes
in the development of
customized, turnkey digital
entertainment promotions for
brands and retailers.
Promotional Currency is the
Exclusive U.S. Digital
Promotions Partner for:

a leading North American digital
music provider that specializes
in digital music promotions

a leading mobile entertainment
media company
We Offer:
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Solutions for U.S. and
Canada
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Digital Music Promotions
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Mobile Content Promotions
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PC Games Promotions
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Online Instant Win Games
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Entertainment Licensing
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Promotional Risk Coverage
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Customized, Turnkey
Solutions
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Spanish Language Promotions
For more information call:
888-701-3873
Email:
info@promotionalcurrency.com
Visit:
www.promotionalcurrency.com

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