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Welcome to Digital Promo Trends, a monthly newsletter designed to shine the spotlight on the fast emerging digital incentives landscape. We will highlight new trends in digital entertainment incentives, showcase innovative partnerships and news, and provide the information you need to capitalize on this powerful new market sector.
 


WINNING ISN'T JUST FOR THOSE HOLDING THE PIGSKIN

Promotional Currency kicks off 2009 with The Big Return incentive just for our clients! There’s still time left to gear up and run onto the field with super digital incentives for your customer that might even return an instant bowl full of money to you.

Here’s the playbook:

Make a minimum $5,000 promotion purchase between now and January 23. If either team playing in The Big Game on February 1 returns the football for a touchdown at the kickoff at either half of the game, we’ll pay for your promotion. It’s that simple! If either team scores, you win, and you don’t even have to get out of your recliner.

Like this idea? We can do this type of conditional rebate program for you and your clients too. Contact us so we can talk about unique solutions with a digital flair.

This type of conditional rebate program is just one of the promotional solutions that can set up your company for big returns in 2009 too. Contact us to learn more.

What’s the Best Promo for Your Company?
Companies that are accustomed to riding the wave of digital incentives are familiar with Promotion Currency’s turnkey solutions, but those who are new to the concept needn’t feel like a novice.

Promotional Currency’s Jace Wainwright is one of several on a team who work closely with clients to ensure that their programs involving digital incentives are as successful as possible. Among the questions asked about a new promotion are

  • What is the target market?
  • What is the retail price of the product (in order to determine the appropriate value of digital downloads to offer)?
  • What type of product is it (toy, food item, video game, electronic device, etc.)?
  • What type of packaging does the product have?
  • And, the key question: what is the best way to deliver the promotion to the buyer?

While we can easily deliver codes digitally without any problem, currently the most-used or common type of giveaway is generally in the form of a plastic card with a unique code that the consumer enters into the appropriate website to redeem for music or mobile downloads. “How the codes are ultimately delivered to the consumer is important” says Wainwright. “We need to understand how the client envisions the distribution so that we can recommend the best method for ensuring that the giveaway is secure, without codes getting misused or stolen.” With answers to the above questions, Promotional Currency can then guide each client toward not only the best promotional incentive that will increase sales exponentially, but also toward the most effective method for distributing the codes – generally either “in-package” or “on-package,” but ultimately, into the hands of buyers who see the promotion as a great value and are motivated to purchase your product.

Promotion Spotlight:
Diaries, Dance Music and Delight from Mattel 

America’s tweens have yet another reason to shriek “OMG!” with Mattel’s latest promotion set for launch on February 1st. Mattel turned to Promotional Currency to help celebrate the 10th anniversary of the Girl Tech® Password Journal's® by purchasing 20,000 on-pack units of cards, each with five free music downloads from Puretracks . The cards are a perfect fit for the Girl Tech® Password Journal's® new look and features such as the ability for girls to plug in their MP3s and rock out to tunes while they write in the journals with their BFFs.

 

      


What’s Hot in 2009

We want to stay at the top of our industry so that we can help you stay at the top of yours. As a leader in providing digital incentives, Promotional Currency remains engaged in these dynamic trends in B2B and B2C promotions:

Music downloads remain a strong choice for digital incentives, with ringtones, mobile content, PC games, and custom skins for mobile, music and gaming devices rounding out the suite of offerings for both the consumer and business sectors. Products such as video games cross over multiple demographics, and gaming’s upward momentum in sales can’t be ignored. Retail stores and individual product promotions both experience success in teaming up with licensed game content and graphics, and with that, digital downloads.

There is a digital incentive product for virtually every target market, and Promotional Currency is excited to play a roll in your marketing plan for the year. Let us help your company stay one step ahead of your competition by offering unique, trendy promotions to build brand awareness and customer loyalty – and increase your bottom line.

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:


a leading North American digital music provider that specializes in digital music promotions


a leading mobile entertainment media company 

We Offer:

  • Solutions for U.S. and Canada
  • Digital Music Promotions
  • Mobile Content Promotions
  • PC Games Promotions
  • Online Instant Win Games
  • Entertainment Licensing
  • Promotional Risk Coverage
  • Customized, Turnkey Solutions
  • Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com