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Welcome to Digital Promo Trends, a monthly newsletter designed to shine the spotlight on the fast emerging digital incentives landscape. We will highlight new trends in digital entertainment incentives, showcase innovative partnerships and news, and provide the information you need to capitalize on this powerful new market sector.
 


COCA-COLA IS COOL WITH DIGITAL INCENTIVES IN 2009

Promotional Currency is plugged in with The Ignition Network and TEC Rewards to facilitate Coca-Cola’s 2009 Under-the-Cap Promotion, a text-to-win rewards program that will be featured on 1.8 billion Coca-Cola products throughout the year.

Soda pop enthusiasts ready to take advantage of discounts on digital music downloads and fun products need only purchase a specially marked 20 oz or 24 oz Coca-Cola bottle and go online or send a text message with the code inside the bottle cap. Upon confirming their age, customers receive an instant message that tells them if they have won either a $20 cash card or a code for bonus discount offers made available through The Ignition Network’s Rewards4Promos™ web service. Consumers can redeem the codes for a 10% discount in the custom Music Store developed and powered by Puretracks, as well as discounts for retailers and concert tickets. Promotional Currency is working on additional super offers to add to this year’s Under-the-Cap promotion such as skins from SkinIt, ringtones and other mobile content from PlayPhone, to name a few.

OUTSTANDING ALLIANCES

You probably already know that Promotional Currency is the exclusive promotions provider in the United States for both Puretracks and PlayPhone companies. We only partner with the best companies in order to provide the most dynamic services to our clients, and we want to share with you some of the reasons why our alliance with these companies help to make your promotions successful.

Puretracks:

  • Offers music fans over 2.5 million tracks, with 700K+ in MP3 format
  • Owned in part by three of the world’s four largest record companies
  • Builds more custom music store sites than anyone in North America, with multi-page online catalogs and surveys available
  • The only bilingual website (English/French and English/Spanish) of its kind
  • Site features 30-second music previews, artist bios and suggestion engine, and parental control for promotions
  • Music videos coming soon

PlayPhone:

  • The pioneer in direct-to-consumer distribution of mobile content and the only distributor of mobile content covering all major consumer touch points
  • Has legal distribution agreements with all major cellular carriers
  • Offers access to content via the website or directly from a cell phone: ringtones, true tones, wallpaper and games are all delivered via one code
  • Has extensive library of top ringtones, games, images, music tones and video tones
  • and by the way, Promotional Currency and Playphone are the exclusive providers for WAL-MART mobile content promotions

Promotion Spotlight:
Holme Roberts & Owen LLP

Just when everyone thought that music download promo cards were best used for the technology, entertainment, food and beverage industries, here comes Holme Roberts & Owen LLP, Attorneys at Law. The promotion kicked off of February 6th after the firm attended a show where they handed out 500 cards with three music downloads each to promote their firm. Holme Roberts & Owen’s custom music download page brings home the multi-service practice’s tagline: "Experience Listens. Be heard."


 

     


CARD POWER

A quick look around your work area will tell you that business cards are the most distributed piece of collateral of any company. As your card competes with the others in a person’s wallet, do something new to ensure that it’s remembered. Anthony Zapata of Dexterity Media International realizes the value of his music download business cards that go into the hands of his current and future clients: “Thousands of dollars are spent on trade show handouts. How many of those end up in the trash or on the show room floor? Even if they make it back to your prospect’s destination, what are the chances it will end up on their desk for them to remember you?” With music download business cards you’re not only giving your contact information, but you’re solidifying your brand with a gift of music. And you can drive more traffic right to your website where you can collect valuable information! For an example, just see Anthony’s site

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:


a leading North American digital music provider that specializes in digital music promotions


a leading mobile entertainment media company 

We Offer:

  • Solutions for U.S. and Canada
  • Digital Music Promotions
  • Mobile Content Promotions
  • PC Games Promotions
  • Online Instant Win Games
  • Entertainment Licensing
  • Promotional Risk Coverage
  • Customized, Turnkey Solutions
  • Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com