SKIN IS IN

The next time you hear someone say “beauty is only skin deep,” imagine the promotional possibilities with skins, the emerging and trendy vinyl applications that are giving mobile and consumer devices a much-needed facelift everywhere.

Promotional Currency is a preferred promotional partner for Skinit, the best in the business for engaging, photographic-quality skins that are precision-cut to fit the casing of cell phones, gaming consoles, iPods/MP3s, laptops, PDAs and more. The high-resolution skins are easy to apply or remove and don’t rip, stretch, crack or lift. Customers will jump at the chance for a great new look for their electronics as Skinit owns the licensing for colleges and universities, Disney, NFL, NASCAR, and NBA, just to name a few. Real-time design-it-yourself skins are also available; and better still, Promotional Currency’s online interface will allow your customers access to skins that feature your own licensed content.

Don’t be afraid to bare a little skin of your own this year. Promotional Currency can offer exclusive pricing to our clients: the cost of a skin is close to just 10 music downloads.

PROMOTIONAL CURRENCY GOES DIGITAL IN NASHVILLE

Nashville was the place to be on March 23rd to 25th as the Leadership Music organization hosted its annual Digital Summit with over 750 record label executives, publishers, artists, publicists, producers, managers and marketing associates attending.

Promotional Currency plugged in by sponsoring a segment of the conference entitled Innovative Services Partnering With Consumer Brands, moderated by President Barry Schaffer, which explored using digital value-adds as promotional tools for expanding the impact of music releases. The panel discussed how online promotional partnerships connect with big-name brands and advertising budgets, leading to more monetized licensed content and win-win relationships among the artists, advertisers and fans. Attendees were able to hear the session panelists’ descriptions of their roles as partners of past successful digital promotions including Caroline Counihan of Hotel Indigo, Barrett O’Connell of Vervelife, and Steve Dersch of SCA Promotions.

Says Mr. Schaffer, “The Digital Summit is an absolute haven for anyone in music to learn about the most current digital trends that surround their industry. It makes sense for the business managers to take advantage of the opportunities available in promotions such as music downloads.”

Promotion Spotlight:
Family Meals. Music Deals.

Consumers will receive some cool deals from buying frozen food this month, along with motivation to browse the Web for recipe ideas and savings on groceries.

“Matchpoint Marketing came to us for this rebate program that accompanies a sweepstakes,” says Jace Wainwright, Director of Business Development for Promotional Currency. “They brought a good feel for the response rate for their grocery client, and we’ll look forward to seeing the success of this promotion for them.”

After purchasing any four frozen foods from participating brands such as Nestle, Sara Lee and Kellogg’s, customers simply send the receipts, UPC codes, and the form found on the Family Meals. Music Deals. website. The reward sent via mail is a card for 10 free music downloads through Puretracks. Matchpoint Marketing plans to send 2,000 cards to households that are ready to jam during dinner.
 

Victory for Value

If there are bright sides to a topsy-turvy economy, it’s savvier consumers and a creative push from companies for incentives that keep their customers in a buying mode. In the Prospectiv November 2008 consumer coupon poll, 72% surveyed said they are using more coupons to make their money go further than they did earlier in the year. “Value” has reemerged as a buzzword, and consumers may now be more influenced than ever by relevant promotional messaging that gives them something in return for their purchase.

From ringtones, music and skins, to scratch-off games and sweepstakes, Promotional Currency has rock-solid experience in finding the best programs and incentives for our clients’ target markets. Call us at 888-701-3873 today for fresh ideas on value-driven promotions that will keep your company’s name at the top of your customers’ lists.

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com