PROMOTIONAL CURRENCY
GOES COUNTRY

Until recently, radio has always been the staple for music artists and their labels to release their hot new recordings to the world. Now, though, labels can coordinate their new releases with digital incentives, retail giants, ringtones, and legendary names in radio through Promotional Currency and its new relationships with national music powerhouses.

For 30 years Bob Kingsley has been one of the top voices in country radio, and his Country Top 40 syndicated show is set to join the next generation by aligning the new releases of country music’s brightest stars around digital promotions with Promotional Currency’s clients.

Bob Kingsley’s Country Top 40 radio show, which reaches 11 million listeners via 325 stations each week, plans to feature upcoming releases from top country artists. The show’s relationship with Promotional Currency brings opportunities for advertisers to join the music world of radio, artists and labels to support a new release. Brands can target particular cities through the show, and radio stations can participate in on-site promotions with local retailers.

Host Bob Kingsley feels this represents the continued integration of rich sponsored content in a way CT40 listeners like: "This gives us the ability to integrate select marketing partners with high profile proprietary content and promotions...it's a win-win…Our affiliates get exclusive programming and our sponsors are able to activate their brands nationally and locally, on air, in-store and on-pack...all associated with the biggest names in country music."

Advertisers now have something they normally did not have before: exclusive CD release association with the biggest names in country music. Promotional Currency president Barry Schaffer says, “We’re excited about these upcoming engagements, because the compilation of various media brings the fans a whole experience with the artist. In return, the artists’ music releases will have the great advantage of a media overlay, coupled with digital promotions and name-brand sponsors.”

Promotion Spotlight:
The State Bank and Trust Company

Savvy marketers of a regional community bank know that the teenage demographic is a critical component for growth in many consumer-driven industries. Without a doubt, music is one of the top ways to penetrate the world of teenagers. The State Bank and Trust Company is attracting these new potential clients from area high schools by giving cards with free music downloads to those who come in and open a new checking account.

Since a recent digital music survey reported that 87% of high school students now own a digital music player, promotions such as this can make both teens and companies sing “Cha-Ching!”

“We’ve Been Framed!”

iFrames are just one of Promotional Currency’s unique methods to solidify a company’s branding through digital promotions. iFrames are ultra-customized banners that live above and below the navigation keys of a sizzling online catalogue of music. It’s like having your very own music store!

As part of your giveaway your customers will be treated to hundreds of thousands of singles, albums and soundtracks from a multitude of genres, ranging from Rock and Indie to Blues and Classical. iFrames are compatible with PC and Mac, so none of your customers will miss out on participating in your promotion. Duracell successfully used an iFrame on a recent promotion, and you can too. Contact us to learn more.

Here Is What’s Coming Up in Country Music:

• Brad Paisley’s new release: June 30, 2009

• Miranda Lambert’s new release: September 15, 2009

• Carrie Underwood’s new release: November 10, 2009

• Releases from Kenny Chesney, Montgomery Gentry and Alan Jackson are slated for first quarter 2010.

Think there might be a fit for your brand? Bring your company into the spotlight with music’s top talent and call Promotional Currency at

(888) 701-3873 or
(214) 619-2642

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com