TWO HEADS ARE BETTER THAN ONE

Question: What happens when the spheres of entertainment and promotions collide? Answer: Exponential growth for brands and artists, as well as a fan base that keeps coming back for more.

Promotional Currency announces this month that it has formed a strategic partnership with VerveLife, a Chicago-based digital music experience company with dynamic, technological capabilities delivering a full experience straight to the fans through media such as videos, mobile downloads, wake-up calls and games. Of particular attraction to Promotional Currency is VerveLife’s expert navigation through licensing streams, from artist management to record labels. The company’s strategy is like-minded with Promotional Currency, who brings to the table its depth of underwriting and risk management for the clients’ promotions.

The relationship between VerveLife and Promotional Currency is exciting on two levels. First, Promotional Currency’s redemption underwriting capabilities will now allow VerveLife to deliver wide scale promotions on a fixed budget. Promotional Currency’s risk management gives VerveLife the bandwidth to offer their clients promotions not only with high-end digital entertainment, but the capacity for nationwide penetration with minimal risk. Next, VerveLife’s licensing expertise allows for Promotional Currency to now offer clients the key to specific artists and labels for digital promotions. What this means is that Promotional Currency’s clients can now attach an actual entertainment brand or artist to a product, and then marry that to any number of digital promotions such as music downloads, ringtones, skins and more. Says Promotional Currency’s president Barry Shaffer, “VerveLife is the pretty girl at the dance.”

As soon as the ink was dry this past spring, these two powerhouses immediately went to work on a star-studded promotion involving a major electronics manufacturer, a top-notch record label, and a nationwide retailer (Who is it? Next month’s Digital Promo Trends tells all!).

As the companies watch the list of headliners, brands, labels and artists continue to grow, advertisers and agencies looking to market their products at a level higher need only do the simple math: Promotional Currency + VerveLife = Brand Success

Promotion Spotlight:
Eat'n Park

Music should be part of any great party, and Promotional Currency drives in to help Eat ‘n Park blow out 60 rockin’ birthday candles at their restaurants in Pennsylvania, Ohio, and West Virginia during June and July.

Melissa Peterson of The A Team, the New York agency who handles Eat ‘n Park’s promotional marketing, says that “since this promotion is called Eat ‘n Park Rocks, we definitely wanted to include music downloads as part of the giveaways. The strong references and competitive pricing offered by Jace Wainwright at Promotional Currency were the deciding factors on working with the company.”

The restaurant chain is partying large, as they’re set to give away $10,000 in cash, Southwest Airlines tickets and a trip to Aruba. For those enjoying their meals closer to home, over 200,000 codes worth 1 music download each are also a part of more than 500,000 scratch-off tickets for prizes and rewards during the
Eat‘n Park Rocks 60th year celebration.

Loyalty 360
 

If you’ve known Promotional Currency for any length of time, you already understand the power of point-of-purchase digital promotions. Now, think long-term relationships with your customers. Far gone are Green Stamps, and punch cards may soon be extinct, but customer loyalty rewards for transactions such as gas purchases, grocery items and bank deposits go hand-in-hand with successful consumer marketing. Digital rewards are an affordable and easy method of giving back to the customers who have helped grow your business to what it is today.

When it comes to delivering content to reward customer loyalty “there is a difference between the physical rewards that sit on a shelf and digital rewards that bring real value to a consumer,” says Cyndi Walker of Promotional Currency.

Loyalty 360 comes full circle later this summer with the launch of Promotional Currency’s new website. Circle back to us then, or learn to be loyal now by calling 1-888-701-3873.

Fly In for a Smooth Landing

A successful promotion involving music downloads begins with strategic planning and stellar execution, then ends with a website and code in the hands of your target market. But why stop there? A custom Landing Page is another opportunity to drive home your brand - online and with flair. While your customers browse through millions of song titles to redeem their download codes, they can experience your brand and engaging marketing on the custom landing page or site that’s built within a Puretracks frame. GameStop took their digital promo for Total Overdose all the way down the runway, and we’ll help you do the same! Click here for more examples of recent landing page triumphs.

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com