DIGITAL HAS ITS JUST REWARD

Companies ready to include digital promotions to their marketing strategy must first answer a question: “To choose or not to choose?” The difference between the two involves either a giveaway of a specific incentive such as a music download with the purchase or a product, or a rewards/loyalty program, allowing the customer to collect points or codes over time with a choice in prizes at the time of redemption. Depending on the program and market penetration, intelligently conducted rewards/loyalty campaigns have time and again shown long-term positive results.

“One of the key reasons that rewards programs, or loyalty programs, are so successful is that the recipient gets to choose their prize, rather than simply receiving a gift with purchase that they may or may not use. In the user’s eyes, the brand or company has been elevated to an even greater value,” says Cyndi Walker, Promotional Currency’s Director of Operations. Promotional Currency worked this past year with a nationwide beer brand’s promotion that rewarded customers with a trip to their online store after collecting on-pack codes. Music downloads were part of a catalog of sports items, duffle bags and more. Online rewards programs such as this contribute to a whole experience for a brand by taking customers to a custom online redemption center, with Promotional Currency having the ability to either simply provide digital download codes for an existing platform, or to build a complete, custom platform just for the brand’s program.

An online store or redemption portal isn’t an absolute must, though - and rewards programs with digital promotions aren’t just for customers either. To keep enthusiasm from falling flat, a major software company recently revamped its internal reward program for their employees. Now, their fresh suite of incentives includes digital music downloads and mobile downloads from Promotional Currency as two of several rewards featured in a company catalog for employees to peruse after earning points for reaching particular goals or attending training classes.

As customer programs such as garnering airline miles seem to be declining, rewards programs from companies that were previously labeled unlikely to reward are moving to capture consumers’ attention. Points-from-purchase reward programs offered by several banks and hotel chains nationwide are good examples of corporations responding to consumers’ needs and giving them a reason to stay loyal to the brand.

“The redemption for rewards programs is much higher than traditional giveaways and builds brand loyalty, even more than traditional buy this – get that promotions,” says Cyndi. “Because of their proven higher redemption, the cost structure is different than that of traditional incentives.” So is it time to earn more rewards for your brand? Call us at 1-888-701-3873 and let’s get started.

Promotion Spotlight:
TURN DOWN THE BED AND TURN UP THE MUSIC

It’s hot outside, but vacationers are cool this summer. Five sizzling music downloads are part of Candlewood Suites’ Classic Rock Summer Tour, and hotel guests are enjoying their stay with songs from the past. Along with 2,000 bonus points for Priority Club members and a chance to win one of ten $1,000 Ticketmaster gift cards, the music downloads are part of the giveaways for guests who book two or more nights online.

“We’ve wanted to leverage the classic rock genre with the demographic that Candlewood Suites attracts,” says Brian White, Group Account Director of OgilvyAction in Atlanta, who spearheads programs such as this for Candlewood Suites and its parent company, Intercontinental Hotel Group. “Promotional Currency was a perfect match for this digital promotion because of their turn-key operations for digital promotions, and the fact that they could provide a medium for our customers to have a choice in their music downloads.”

Guests of Candlewood Suites can check in and enjoy The Classic Rock Summer Tour now through September 15th.

Mobile Promotion Magic

As you’re developing a fresh marketing campaign for your brand, hit the road and go mobile.

Positioned on a simple text message response, mobile promotions operate by participants sending a certain text code to a specified number. This digital promotion is the perfect strategy for penetrating a text-savvy target market by providing a nice overlay to banner ads, direct mail, Internet campaigns, TV or radio spots and high-profile signage. If you attended a professional sporting event lately, you most likely experienced a contest involving mobile promotions, and the chemistry created between a brand and a powerful demographic.

This rapidly growing method of digital incentives lets companies access their market at any time on cell phones and other mobile devices with custom offers and giveaways, all while building loyalty to your brand and boosting sales. What else makes other promotional techniques green with envy? Mobile promotions are nimble and easy to modify, based on current events and customer response.

IT’S O.K. TO COLOR OUTSIDE OF THE LINES

The staggering 2.6 million downloads of Michael Jackson’s music during the week after his passing is enough to make anyone sit up and take notice of the power of current events and their relationship with consumer spending.

Back 2 School is just around the corner, and Promotional Currency believes in the adage that says “Don’t wait until December to celebrate the holidays.” As you track your brand’s trends and returns throughout the year, take advantage of the digital promotions team that helps you think outside the box and target what’s happening throughout the year.

Boosting sales over a short period of time, though, is just part of how we’ll help to strategically craft your entertainment promotion campaign to bring loyalty to your brand that goes the distance. The online delivery of music, ringtones, skins and more make digital promotions affordable throughout the year. Add Promotional Currency’s access to licensing of big names in the entertainment world, and the possibilities are endless in creating a fresh, edgy program for your company or brand.

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com