ANNOUNCING...

Since Promotional Currency continually evolves with changes in our industry, the time has come for a few fresh changes for our website. We like to toot our own horn about our sleek new look, but it’s really all about You: our partners and clients. Stop by the new site and see what’s happening now. We’ve also made it easier to navigate - the new design helps you find information on exactly what you need among our service offerings. Coming this Fall: We’re looking forward to providing our clients with the ability to order cards and codes for highly-targeted digital promotions (under 50,000 units) online via a shopping cart feature. Stay tuned!

Promotion Spotlight:
GIRLZ PLAY TOO

PlayStation® puts tween girls at center stage for gaming and music with this summer’s release of the Limited Edition Hannah Montana PSP® Entertainment Pack that includes the new limited edition “Lilac” PSP®-3000 system, a Hannah Montana: Rock Out The Show Video Game, three episodes of Hannah Montana on UMD®, a 2GB Memory Stick PRO Duo™, and vinyl stickers to customize the PSP system. Shoppers purchasing this new gaming system at Walmart will also receive an in-package card worth six free music downloads from teen music artists such as Miley Cyrus, Demi Lovato, the Jonas Brothers and Vanessa Hudgens, to name a few.

Promotional Currency’s underwriting and strategic management capabilities along with VerveLife’s entertainment licensing experience with Hollywood Records were key in coordinating this targeted digital promotion for PlayStation®.

Want to Ring Up Sales at Walmart?
Promotional Currency Knows How

Brands looking to engage and solidify their presence with the Walmart shopper can navigate the aisles easier with Promotional Currency pushing the cart. Just ask the ad agencies and product managers who in the past considered entry for their promotion with the discount giant as a challenge – now they have enjoyed taking advantage of Promotional Currency’s relationship with Walmart, now three years old and rock-solid.

Together with PlayPhone, Promotional Currency is the exclusive provider of mobile content for Walmart, offering a massive library of the top ringtones, wallpaper, games and music or video tones. Digital music promotions are just as big with the Walmart demographic, and Promotional Currency’s partnership with VerveLife creates a cohesive system that gains entry for the retailer easier and with big-name entertainers that attract attention for brands.

Some of the recent Walmart promotions conducted by Promotional Currency include a free ringtone download from a leading manufacturer of pharmaceutical and packaged consumer goods with each purchase of a kid-friendly mouth rinse. Exclusively at Wal-Mart, over a quarter of a million on-pack ringtone download codes are available with purchase through December 31st.

Another direct-to-consumer promotion that is sure to score points with pint-sized shoppers who have their parents’ ears is this month’s launch of the Limited Edition Hannah Montana PSP® Entertainment Pack (read more below in this month’s Promotion Spotlight). Along with VerveLife, who contributed its high-profile entertainment licensing through Hollywood Records to the project, Promotional Currency quickly and easily coordinated the elements of this exclusive Walmart promotion. Without expertise in this arena, promotional endeavors of this nature may have taken many months to coordinate, thereby missing valuable sales and marketing opportunities. Says Promotional Currency president Barry Schaffer, “We make the difficult simple. We were glad to play a key role in making the operations of this opportunity easier, faster and under budget.”

When you’re ready to explore the digital promotional options with the consumer buying power of the nation’s largest retailer, there’s no need to shop around. Call us at 888-701-3873 and let’s get started.

Digital vs. Doo-Dads: It’s All in the Numbers

Have you heard that it’s now necessary to “touch” a prospect nine times before your product or service may be considered? Promotional products have long been considered as a strategic method for imprinting your brand in your customers’ minds, and the right investment in giveaways, incentives or rewards makes the difference - not only with a promotions budget but also with those customers who can help grow your business.

When you put pencil to paper, the additional cost for storage and shipping are almost always passed on to the customer, making the price of a promo product higher than was possibly budgeted. By comparison, digital incentives are quick to implement and are less costly than most gadgets and gizmos, and the value of a music download, skin or any mobile content will create a longer-lasting impression than toothpick holders, stress balls and similar trinkets. Plus, the simplicity of delivering the digital promotions through a URL and a promo code make digital incentives easy for even non-tech-savvy recipients.

Promotional giveaways convey a strong message about the business that distributes them, and they’re key to keeping a company’s name in front of its customers, particularly in these economic times.

When it’s time to crunch the numbers on a promotion that stays in touch, just look for us -- we’re the promotions company without the warehouse.

Promotional Currency specializes in the development of customized, turnkey digital entertainment promotions for brands and retailers.

Promotional Currency is the Exclusive U.S. Digital Promotions Partner for:

a leading North American digital music provider that specializes in digital music promotions

a leading mobile entertainment media company 

We Offer:

• Solutions for U.S. and Canada
• Digital Music Promotions
• Mobile Content Promotions
• PC Games Promotions
• Online Instant Win Games
• Entertainment Licensing
• Promotional Risk Coverage
• Customized, Turnkey Solutions
• Spanish Language Promotions

For more information call:

888-701-3873

Email: info@promotionalcurrency.com

Visit: www.promotionalcurrency.com