The Power of Digital Incentives
There is a reason digital incentives have become a must-have marketing strategy. They Work. What other incentive offers instant gratification for consumers, carries high perceived value that transcends demographics, and costs virtually nothing to deliver?
Digital incentives such as music, ringtones, mobile games, and instant win sweepstakes are powerful, multi-pronged marketing tools that do far more than drive sales. Because the incentives must be redeemed online or via a mobile phone, they can also be used to generate Web traffic, build databases for ongoing marketing, and promote repeat sales. What’s more, because digital incentives are delivered through a unique promo code and URL or mobile phone short code, they can be distributed in-pack, on-pack, via a custom-branded card or even virtually, making them ideal for practically every application.
Promotion Spotlight:
TWO HEADS ARE BETTER THAN ONE
Promotional Currency announces this month that it has formed a strategic partnership with VerveLife, a Chicago-based digital music experience company with dynamic, technological capabilities delivering a full experience straight to the fans through media such as videos, mobile downloads, wake-up calls and games. Of particular attraction to Promotional Currency is VerveLife’s expert navigation through licensing streams, from artist management to record labels. The company’s strategy is like-minded with Promotional Currency, who brings to the table its depth of underwriting and risk management for the clients’ promotions.
The relationship between VerveLife and Promotional Currency is exciting on two levels. First, Promotional Currency’s redemption underwriting capabilities will now allow VerveLife to deliver wide scale promotions on a fixed budget. Promotional Currency’s risk management gives VerveLife the bandwidth to offer their clients promotions not only with high-end digital entertainment, but the capacity for nationwide penetration with minimal risk. Next, VerveLife’s licensing expertise allows for Promotional Currency to now offer clients the key to specific artists and labels for digital promotions. What this means is that Promotional Currency’s clients can now attach an actual entertainment brand or artist to a product, and then marry that to any number of digital promotions such as music downloads, ringtones, skins and more. Says Promotional Currency’s president Barry Shaffer, “VerveLife is the pretty girl at the dance.”
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